BACKGROUND
The birth of modern medicine emerged in the early 18th century, just over 300 years ago. Meanwhile, holistic medicine also known as natural or traditional medicine, was first documented in Egypt nearly 5,000 years ago. For the last decade, people’s trust in the current healthcare system has slowly been decaying. The reason being that the current America health care system is built on capitalism. The funds used to build our healthcare system came from businessmen, not scientists. Rockefeller and Carnegie, known as arguably the most powerful business men of the 19th century. With their funding, they influenced the policies in the medical system to favor their own gain.

This has been going on for more than 200 years, but an ever so slight shift in the people occurred during the world-changing covid pandemic. More than one in two people feel the pandemic has decreased their confidence that the current healthcare system is well-equipped to handle major healthcare issues. Over the past five years, people’s confidence in their ability to find answers about healthcare questions and make informed health decisions has declined steeply. People are now looking to put their trust in alternative forms of medicine. This includes herbalists, acupuncturists, chiropractic doctors, naturopathic doctors, energy medicine, and more. 

In 2022, the global industry of natural medicine was valued at $145 billion dollars. The estimated growth of this industry is projected to reach $694 billion dollars by year 2030. With an exponentially rapid growth of 25.1%, we are now entering, or shall I say reverting back to, an age of natural, holistic medicine.

PROBLEM
While this is a great news for humanity, this poses great challenges for current and newly emerging holistic health care businesses. Out of the many talented established marketing agencies, the industry of natural medicine presents unique difficulty to current experts. This being, the general public has very little common knowledge on what holistic medicine actually is. How can one market an industry they know so little about? Aside from this, those in the natural medicine industry do not trust corporation based agencies. Corporation corrupted true medicine, it makes sense that true medicine businesses lack trust in such business models. 

Commercial branding agencies are great at search engine optimization and digital advertising, but because of their lack of knowledge and opposing belief systems for natural medicine, practitioners are unable to trust and connect with these experts. Wellness businesses need a branding specialist that has the education of natural medicine with the experience of brand marketing. One whom shares a like minded belief system who can speak their same language, and that truly believes natural medicine to be the valid and true practice that it is.

SOLUTION
Natural medicine is a special kind of medicine and for the first time, this industry has the support of a special kind of expert. Agate Alley is the first branding studio that combines the fundamentals of natural medicine with the technical and strategic tools of marketing and design. Known for their unique process, The Agate Algorithm, brings healing practitioners through an intensive 9-12 week process leading them to the creation of their customized "Brand Blueprint." Practitioners now have a comprehensive +50 page rulebook they can refer to when making any and all business related decisions, developed by those already in the healing industry. In addition, they will have exclusive access to additional branding services and free educational workshops that are not offered to the public. Services consisting of website design, photography, SEO optimization, brand coaching, and more. Agate Alley is THE one stop shop for wellness branding, where only those practicing natural medicine have access. 

When people think of branding, they often think of the visual elements that represent a business (ex. logo, colors, type, etc.) While Agate Alley has extraordinary skills in identity design they also specialize in brand strategy (business foundations). In fact, Agate Alley prioritizes the business strategy first, and then builds the identity design to reflect the business plan. The Agate Algorithm is the XXX derived from strategy and design; because without strategy, effective design ceases to exist.

NOW LIFE IS BETTER 
A life-long student of world-famous designers, scientists, industry experts, and New York Time Best Selling Authors; Founder, Brittany Ouellette has fulfilled her life long dream of supporting the healing of others using her natural gifts of creative strategic thinking.

Wellness businesses are now 100% confident that they are making the world a better, more healed place. They have a strong support system to help them grow while the current medical system loses trust and power. Never before have they been so connected to their audience and so understood by their community. Through strategic thinking and industry leading design, the truth on natural medicine is being restored. Natural medicine is no longer looked at with skepticism, but with devoted trust and respect. Leading humanity to a place of health and happiness, where we all can thrive and co-collaborate with love.